I’m Roy, a product builder leveraging design to bring ideas to life.

Currently crafting better ways to import messy data at OneSchema.

Previously at PetDx, modernizing the way veterinarians detect cancer in dogs.

Recent works (4)

Devtool / Web / 2023

OneSchema - Streamlining how users maintain their data schemas

Redesigned the core product journey in OneSchema to give admins greater confidence when managing and iterating on their data templates. Led to 9% increase in MAU and greater customer satisfaction.

Marketing / E2E / 2024

OneSchema - Multiplying conversion through our website

Led the redesign and development to elevate OneSchema's brand and content. Post launch metrics resulted in a 136% increase in overall site conversion.

FREEMIUM / Web / 2023

OneSchema - Expanding market reach with freemium

Crafted a self-serve, freemium experience for inbound leads looking for a data importing solution. Resulted in 12% increase in inbound leads, 110k ARR.

HEALTHcare / WEB / 2021

PetDx - Modernizing how veterinarians access novel therapeutics

Led the MVP launch of our test ordering portal, transitioning the company from paper to digital. Resulted in 50% increase in submission quality and 8% adoption.